Uncertainty is bad for business. Buyers are anxious and sellers insecure. Daily news stories on foreclosures, recession, and falling prices create strong emotions around real estate transactions. Everyone’s afraid of being taken advantage of. Realtors need a better way to communicate with clients about the market.

Having objective, detailed information on conditions tailored to their specific market helps people see reason. Realtors who have the information and can help their clients understand it are at a distinct advantage in this atmosphere.

Current clients tell us that our charts and statistics not only increase traffic, but give people a reason to stay on their sites longer and come back frequently. In addition, users are invited to register to receive more advanced reports. This is a great new source of contacts and referrals.

Market intelligence is becoming a key competitive weapon. Whether it’s on a website, used in a listing presentation, or part of regular client contact through mail or email, showing that you have better knowledge of the market is a key differentiator.

Competition for top realtors is fierce. One way to attract and retain them is by offering tools that make them more effective and save them time.

Our Agent version includes customizable pages that can be used to print handouts for listing presentations and mail or email pieces to keep clients and prospects informed.

Every day in the newspaper and on television, we see news of the subprime crisis, problems at mortgage banks, increased foreclosures and falling prices. Real estate professionals know that these problems are highly localized. They affect some markets seriously, some a little, and some not at all. The national averages are driven down by very bad conditions in some regions.

But how are buyers and sellers to know? Accurate local information presented in a clear, understandable way is the key to educating clients and enabling them to make good decisions.

Turning raw listing data into meaningful, understandable market intelligence is no easy task. And we’ve seen numerous cases where well-meaning people have gotten it wrong. Our systems were designed by statisticians and analysts with extensive experience in business intelligence applications. Data is rigorously validated before we use it.

And we partnered with early clients, including one of the largest and most highly respected independent brokers in the country, to produce a powerful, yet easy-to-use application.